Projects · Web automation

Unified web automation platform

Consolidating multiple Selenium / Playwright suites into a single, maintainable platform that teams actually trust for releases.

Multi-product web Selenium / Playwright Regression & smoke

Context & challenges

Multiple teams, multiple frameworks, and regressions nobody wanted to run.

Separate Selenium and Playwright suites existed per product, each with different conventions and levels of maintenance.
Test runs were long and flaky, so teams only ran them for “big” releases — and incidents still slipped through.
No central view of coverage or pass/fail history across journeys, so leaders couldn’t use results confidently.

Treat automation as a product, not a by-product.

Defined golden journeys for web — sign-up, login, search, cart, checkout, key forms — as the backbone.
Standardised a single automation stack with shared page objects, helpers and patterns across squads.
Introduced tiers of suites (smoke, sanity, full regression) mapped to CI stages and environments.
Added tags (e.g. @payments, @critical) to enable targeted runs when only certain modules changed.

Making it visible, fast and reliable enough for engineers to care.

Integrated smoke suites into pull-request checks, with regression runs on main branches and pre-prod.
Added retry logic & smart waits to sensitive flows without hiding genuine issues.
Pushed results into dashboards (trend of pass rate, duration, flaky tests) that were reviewed in stand-ups.
Introduced a simple “test ownership” model — each critical journey had a clear squad owning its stability.

Pragmatic automation that teams actually use and improve.

Regression became a standard part of the release pipeline, rather than a manual, “best effort” checklist.
Teams gained confidence to ship more frequently because critical web journeys were always covered.
New products plugged into the platform instead of starting from scratch, shortening time-to-automation.

Apply this pattern to your web stack